EP #10 Through Creative Projects to Holistic Branding - with an entrepreneur, producer, creative visionary Valev Laube from New York - Part 2

In this episode we dive deep into what does it mean to be a creative entrepreneur as an Estonian in New York? How did Valev reach to the point so that he found his own branding and consulting company in one of the biggest metropolitan cities in the world? What role did Estonian Culture Days, as well the Finnish Kalevala musical production and the Singing Revolution musical project play in his work?

What are the most crucial things online businesses should think about at the moment? He also gives a little lesson of the digital boosting of your company during hard times and gives us several tips how to still come ahead as a winner on the other side while helping people and giving massive value. A truly inspirational episode with some massive valuable gifts as well. Valev gave away some additional digital tips and tools in addition to a free consult from 20 min to an hour - completely for free! Check it out in the episode's notes!

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Check out the first episode with Valev Laube here: 

 

Summary of the second episode:

02:49 History of the involvement with the Estonian Culture Days in New York crew

05:00 Kadri Napritson's (now Kadri Napritson-Acuna) resurrecting the tradition

06:05 Case study for my own business

06:32 Seto cultural traditions performing in New York

07:10 Kadri – found out about Valev's violin skill

08:23 Started with the help of Social Media and turned into doing so many things

08:50 Kadri worked on getting the grants for the performers

09:57 Diina Tamm choreographed the modern dance weaved in with the traditional Estonian folk dances

11:00 Jamming in New York with all the creatives during the Culture Days

12:34 Collaborating as an Estonian

13:32 In NYC you have to brag a bit about what you do to be noticed instead of being shy

13:53 Kalevala production's story

16:30 How the performance industry in NYC works

17:44 Musical about the Singing Revolution

18:35 Brand manager, web designer and Social Media strategy and plan with community creation

19:30 Productions have different length

20:11 Story for American culture about the collapse of Soviet Estonia

20:41 Family values and the perseverance of the Estonian culture

23:41 Production launch dates

25:00 Core values

26:04 How to protest peacefully

26:30 Tell the story of culture through the musical

27:00 Small business world steps to go digital

28:02 What is VL studios

28:20 Complimentary consultations offer to listeners – 45 min – 1 hr consultation (check the link below)

29:03 Branding, web presence – how can you improve it on your own?

29:19 First - where does your impound traffic come from?

29:52 What are the first contact points with the client? 

30:05 Restaurants – YELP or Google mMap and then website

30.25 Contact starts

30.38 Where does your community mostly hang out?

30.53 Become the leader of a community

31:08 Outreach channels – how to satisfy your community

31:34 Social Media 80/20 rule

31:43 80% should be authentic content

32:08 Need to show you care about them

32:20 Only 20% advertisements or business related

32:33 In a newsletter – share my tricks and tips – help restaurants to increase their presence

33:08 Update your information online!

33:34 Experience – what does your website look like? Lets check it out (check the video version of this Podcast on You Tube)

34:20 Zoom out 50% and see what is left

34:59 VL Studios example

35:32 What are your elements which make people stop scrolling – visual intrigue or big headings?

36:25 Example The Viking Beauty Secret's page

38:03 Screenshot of your whole site

38:31 Zoom out and see what is left

39:19 How to build your story and share it online?

39:39 Create visual rhythm, check it - how does it work?

40:12 What is holistic branding?

40:19 I want to explore your brand

40:33 Call to action

41:06 Booking portal set up for people as part of it

41:50 Do not want to just generate good looking sites – I love more hands on experience

43:11 Custom built experience

44:21 How to build a website where people will want to come back to?

45:11 Media example

45:36 How to automate some of these tasks?

46:20 What VLS studios does?

46:47 Look into habits and behavior of the visitors

47:38 How we can eliminate technical barrier people have?

48:21 Encourage live interactions through the digital presence

48:44 Lots of innovation in technology

49:06 Dance of the masculine and feminine

49:21 Differently, softer – the feminine

49.54 Certain industries need more frigid systems and structure

50:11 Others need different

50.37 Male therapist – more appeal for men

51:02 Personal language and trust

51:04 User experience and the visual flow creates the trust

53:01 What would be Valev's legacy?

53:32 As a persona out there even though a lot mostly behind the scenes

54:13 Most of my clients I am proud of what they represent to be positively impacted

55:38 Set in motion some wheels

56:08 Live a life you do not regret!

56:39 Creating these brand experiences – it is never just a logo – it is an experience – impacts people

 

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Check out the complimentary session with Valev here:

Make a note that you are a listener of the Abundance in Action podcast and you would love to have the promised session - from 45 minutes to an hour as promised in the podcast. 

Check out more about Valev here: 

 

Valev Laube:

Facebook

Personal website

The VL Studios

Check out also this amazing project where Valev is a brand manager: 

Singing Revolution Musical

 

Check out the amazing gift Valev shared with our listeners and viewers "Resources to help your online brand and business" here:

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Crystal Ra Laksmi-Ditton & Michael Ditton

Abundance in Action Podcast co-producers and co-hosts